This is U Myint Oo
If he could earn 1000 kyat more per bag, it would be enough to cover the cost of living for his family. Watch the video to hear the words of U Myint Oo himself.
This is Phone Myint Thu
Phone Myint Thu went back and forth between the farmers and the market, working hard to establish himself as a middleman. Learn more about his story in the video below.
Agriculture is the main source of livelihood for over 70 % of Myanmar population and considered as a driver for economic development. A total of 53 million acres of land are used for crop cultivation and 95% of the work is done by smallholder farmers. Source: Food and Agriculture Organization (2019)
Empowering by connecting
Based on geolocation, AgriMatch empowers small-scale farmers as they can choose from several nearby middlemen who are verified trustworthy based on ratings. Moreover, AgriMatch functions as a collaboration platform, where farmers are enabled to team up to sell their crops and produce to middlemen – ultimately magnifying their bargaining power and strengthening local farming communities. Middlemen equally benefit from farmers selling collectively, as they can save time and transportation costs by buying more crops or produce in one go.
Try the prototype
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